Over the 15 years of my working on The Lord of the Rings, we kept refreshing the packaging to keep it from getting stale on retail shelves. This was a look I created that WB decided to not use unfortunately.
Created the style guide and packaging as well as developed the products for the third installment of the franchise.
Comprehensive style guide for all three LotR films including: logos, branding information, procedures, color palettes, iconography, patterns, lineart, packaging and imagery.
The monstrous 150 page guide was organized by the cultures represented in the Peter Jackson films.
Style guide for the Dwayne Johnson film.
Style guide, packaging and merchandise development for the classic zombie pop culture property.
We made everything from toys to games to Nutella and sausages. Here are some examples on how the packaging looked across the lines.
Worked directly with Hasbro on coming up with a special packaging look that would still tie-in to the full retail program.
Developed mass market packaging for the very successful Toy Biz line..
Worked with Mattel to adapt the packaging look to a collectible Barbie Doll.
Refreshed the mass market packaging for the release of the second film.
Another example of the packaging tied in with the second theatrical release.
Refreshed the packaging for the third film and worked with Mattel to adapt the packaging for these collectible Barbie dolls.
Collector style guide example packaging for Applause.
Developed custom packaging with Art Asylum in order to differentiate this from the master toy line, but still be able to sit alongside at retail.
This is some of the first toy line/packaging released leading up to the theatrical release of the first film based on The Lord of the Rings.
Additional Toy Biz packaging as well as Games Workshop and Playmates Toys. The packaging was all designed to sit together and tie in at retail.
Logos, branding, marketing and packaging for the three horror greats - Freddy Krueger, Jason Voorhees and Leatherface.
Special Collector's Packaging design and product development. The three brands had to be different, but be able to sit next to each and encompass a similar look and feel.
Style guide packaging implementation for the NECA products.